The Rise of the Blawggers

Although the National Law Journal may no longer have a Legal Blog Watch, law blogging has reportedly been flourishing in the past years. More and more lawyers are blogging, whether it is to draw potential clients or to market their expertise. In fact, 18 of the top 25 law firms in the nation regularly blog, according to Am Law’s 200 Blog Benchmark Report. The agency found that between the years 2008 and 2015, they saw an exponential growth in the number of law firms blogging. In less than a decade, they reported seeing 74 law blogs increase to 692. However, these reports might be too optimistic.

The American Bar Association’s Legal Technology Survey Report also found an increase in the number of bloggers, but not anything as significant as Am Law’s report. They found that only 26% of law firms reported having a blog in 2015. While this is up from the 22% in 2012, the number has decreased from the 27% they saw in 2013. As it is clear to see, Am Law and the ABA are conflicted on how big of an increase there has been in the number of blawggers. The ABA also found that blogging and blog readers have changed. In the past, someone would post a blog and the comments sections would be monitored by an editor. However, most blogs do not have an editor now. Due to this, blogs can and have become a place for rivalries to take shape over controversial legal issues. Rivalries in the comment section have also moved to Twitter and other social media sites.

While some might say the blogosphere is slowing dying out, others argue that only the best blogs are still publishing. Whereas in the past everyone was posting with mediocre quality material, only the best law firms are posting today. Above the Law and SCOTUSblog are prominent examples. Staci Zaretsky, one of the writers for Above the Law, has a different viewpoint on the blogosphere. She says most people do not necessarily view blogs as blogs anymore, but more as sources of information. It has become a way for younger generations to learn the news. Lawyers often start off ambitiously with their blogs, but slowly lose energy and new information to talk about. Some lawyers say they simply run out of things to say, while other say it takes too much time and energy to post regularly. Kashmir Hill, a journalist from San Francisco, believes it is absolutely necessary to revive the blogosphere. As a journalist, she relies on a lawyer’s side of the story. She often turns to blawggers to find the legal implications of her stories and wants to see a rise in the number of legal blogs.

While we may not be sure about the future of law blogging, there is certainly an effort being made to revive the practice. Since more and more people are turning to law blogs as a source of news and information, it is important to have up-to-date and current blogs. An approach many lawyers are taking is listening to their clients and asking them about issues they want to know more about or care about. By taking this approach, bloggers become experts in the field. Hilary Bricken of Canna Law Blog says law blogging is “a very powerful tool in this advanced technological age.” We hope more young attorneys will be inspired to become law blawggers in the future.

Source: ABA Journal

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